VERB! Service 1

Strategic Communications Planning

"Lisa was able to take our broad ideas and formulate them into a working business plan. Her service was invaluable to us." -- Marianne & Trevor Beauchamp, Foodthyme.com

Strategic Communications Planning is the roadmap to positioning your organization. It supports your business goals and takes your messages directly to the audiences that need to hear them.

Key Benefits

	*Cost-effective* - following a strategic communications plan keeps your organization on target and diminishes knee-jerk spending that will not support company goals over the long run
	*Identifies pivotal assets* - through messaging sessions with team members, as well as other exercises, pivotal assets of the company are brought to light and emphasized through effective marketing, media and public relations tactics
	*Continuity* - the strategic communications plan not only directs your marketing, PR and media relations efforts, it is the seed that grows into the verbiage that your sales people, CSR's (customer service representatives) and, even, your receptionist uses to drive home your core values and reminds clients why they work with you!

Lisa Shenkle " could understand and interpret broad international trade issues, the shipping companies that we would profile, the operations of ports and issues that impacted the overall ports industry, or even technology issues such as the evolving uses of information technology in the shipping industry..."

Jim Dow, former editor, Shipping Digest

Key Benefits

Send mail to webmaster@verbcommunications.com with questions or comments about this web site. Copyright © 2009 VERB! Communications Last modified: 01/28/10

Send mail to webmaster@verbcommunications.com with questions or comments about this web site.
Copyright © 2009 VERB! Communications
Last modified: 01/28/10