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VERB! is... "an ever-ready creative partner...outside-the-box thinking...strategic solutions with a twist.." --Laurel Goodrick, former PR Manager, PBS' MotorWeek Celebrating nearly 25 years of creating and implementing publicity, press and grassroots campaigns for clients, VERB! relishes the challenge of helping small business owners, authors, transportation companies, film, TV, event producers and cuisine-related ventures realize their dreams and rise above the din.
Lisa A. Shenkle, President
After working on national book publicity campaigns that took authors to nearly every market in the country, Lisa Shenkle, Principal at VERB! Communications went on to work on not only promoting PBS-based programs for a statewide television network, she initiated grassroots and community tie-in campaigns with art and sports museums, non-profits, private industry and government agencies in order to elevate the station as an integral player in the community. She was a young executive when she decided to engage Maryland Public Television as a media partner with one of Maryland's finest festivals, Preakness Celebration. She negotiated a strong media package on behalf of the network, trading out $250,000 in broadcast and print coverage for a top spot that would land the station right in the center of the internationally watched Preakness Stakes. She went from promoting Big Bird to working on Maryland state transportation issues that required a baptism by fire with appearances on television mitigating disaster news, addressing bomb scares, oil spills and much more as an agency spokesperson. Her work with legislative teams on important motor vehicle law, promotion of clean air initiatives, environmental impact of harbor dredging, gubernatorial speech writing and the international promotion of the Port of Baltimore to maritime and shipping audiences rounded out her career in transportation. Ten years ago, Ms. Shenkle launched VERB! as a small firm offering highly customized, often multi-pronged approaches to public relations for a variety of clients. Prior to, and during the last 10 years, Ms. Shenkle has worked with various celebrities -- William Shatner, Billy Joel, Ben Vereen, Hal Linden and -- a highlight of her career -- Arnold Schwarzenegger when she coordinated the print media for his press junket for The Running Man. She has written scripts and speeches, produced on-air radio news broadcasts and served as First Vice President of the American News Women's Club in Washington, D.C. Her awards include three local Emmy's, Best Overall Campaign by PRSA and a PBS National Promotion award for Overall Campaign. She volunteers as a Board Member for Sail Baltimore, the non-profit organization that provides free, annual public programs of visiting ships and maritime events and is a board advisor to the Maryland Respite Care Coalition (MRCC).
VERB! Communications serves as an ever-ready creative partner, always starting with outside-the-box thinking as the standard. The fact that the company expands or contracts to fit our needs helps us keep overhead down and the money focused on results. Laurel Goodrick, former PR Manager, MotorWeek Client representation has included work with: American Nursery & Landscape Association Americans for Consumer Education & Competition The Baltimore Zoo Bell Nursery R&R Events General Port Services Wickey's Caterers Restoration Industry Association Hispanic Association for Corporate Responsibility Henninger Video Productions Houlihan's Restaurants, Inc. Italy-America Chamber of Commerce Maryland Greenhouse Growers Association Foodthyme.com Functions Creative Event Services The Shops at Kenilworth Maryland Public Television Maryland Arborists Association Maryland Sheriffs Association Planned TV Arts, a Division of Ruder Finn Public Relations Hedrick Smith Productions Technostorks, Inc. Crews Control MotorWeek
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